Equal Exchange Blog ... "Direct Trade Is Fair Trade (Without the Other Eight Principles)"

Equal Exchange's mission is to build long-term trade partnerships that are economically just and environmentally sound, to foster mutually beneficial relationships between farmers and consumers and to demonstrate, through our success, the contribution of worker co-operatives and Fair Trade to a more equitable, democratic and sustainable world.

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Direct Trade Is Fair Trade (Without the Other Eight Principles)

I regularly look at product labels because that is part of my job. So when I come across a label that says Direct Trade, or even “Direct Trade Certified,” I have to wonder why a brand would compel themselves to create something for consumers in order to differentiate themselves that really doesn’t mean much ...

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